This is our first review of a wine from Montenegro, a small country in southeastern Europe that was part of Yugoslavia. Montenegro has been producing wine for more than two thousand years, so perhaps it’s time to take a look at one of their products. This particular wine is produced from the red Vranac grape whose name means black stallion. So let’s guess that we are looking at a powerful wine. The company’s vineyard is one of the largest in Europe, containing over 10 million vines.

OUR WINE REVIEW POLICY All wines that we taste and review are purchased at the full retail price.

Wine Reviewed
Palntaze Monte Cheval Vranac, 2006 11.5% alcohol about $ 8.00

Let’s start with the marketing materials. Tasting Note: Medium garnet; leather and earth with a hint of plum and spice; earthy dried fruit flavor with a hint of spice. Serving Suggestion: Stew and casseroles. And now for my review.

At first tasting the wine was dark and oaky with round tannins. It was mouth filling and chewy but relatively short. The initial meal involved slow-cooked beef ribs and potatoes. I tasted cherries and chocolate. Its palate cleansing acidity was good because the meat was fat but this Vranac seemed to fade away. It did not pick up when I added spicy green jalapeno pepper sauce to the meat.

The second meal consisted of commercially barbecued chicken thighs in a light herb sauce and deli potato salad. The wine was powerful, but perhaps a bit too acidic. It showed dark fruit but didn’t overpower this lightly flavored dish.

The final meal was based on Merguez, North African spicy lamb sausage. The wine was mouth filling and I tasted stewed fruits. It cut the grease and, believe me, this meal was greasy. The deli potato salad muted the wine. When I added spicy green jalapeno pepper sauce this time the wine stepped into the background and its fruit was gone.

I finished the tasting with two cheeses. The first cheese was a marbled cheddar. The wine was dark and tasted of cherries and plums. It seemed well balanced. With a sheep’s milk feta cheese the wine lost a lot of its character. This cheese was too much for this wine.

Final verdict. I won’t buy this wine again. It is better than many $ 8 wines but with all the cheap wines out there, I won’t hold the presses for this one.

Why do many Red wine Dealers have the same feeling, hard to find Chinese wine sales. But you thought about the reasons for it?

People had learned to drink Beer When no one today would think of such a popular beer popular scenes can be compared, but still can not find this wine good things! Wine Wine Development, although from a high to low alcohol wine, liquor to wine was gradually changing, but over the past 10 years, the overall development of the domestic wine industry is not optimistic, wine from the mass consumer market has not really speak to some extent the establishment of wine Industry Dimensions of “blowout” era seems distant impossible. In my opinion, the reason why wine market trend of slow, slow development, the most fundamental reason lies in the majority of the marketing of wine brands into the Marketing Extreme errors.

First, do not pay attention to the cultivation of the consumer market:
Most manufacturers focus on raising brand awareness, but the cultivation of the consumer market is not enough! Overall, the wine brand in the high-end market concentration is relatively high, there Changyu Great Wall, Dynasty and a number of strong brands, but the relatively middle and low market, the brand was more messy, some fake it is and Society. Although wine drinking wine has become the mainstream consumer market variety, but still people still do not like to drink liquor at home, as wine consumption, more of our time is the dinner at the bar and some business premises to see the figure of wine, wine market consumption in the industry as a whole is not because we do not build more consumers of wine consumption habits, but why not set up such spending habits, it is because our businesses do not fundamentally foster market consumption . There were people laughing at us, like to drink wine like drinking water, do not understand culture, do not understand fashion! But you do not guide the consumer, consumers can buy from you so! We all know that wine contains many nutrients beneficial to human health, but they had to publicity, the public is aware of. Ball net ball of red wine experts: there are four aspects of the wine needs to spread to consumers and guidance: First, the wine product knowledge. It is understood that many consumers on what red wine, dry white is simply confused, and some companies claim that the use of what Cabernet Snake Pearl, plum Zhe, Riesling grape varieties like many people is confused. Second, the health of wine knowledge. Third, wine purchase, consumption and storage methods. Fourth, the wine culture of origin. Currently, most brands are also doing publicity, but basically to the dealer to advertise in, to allow more distributors to distribute their products, but they do a lot of consumers do? Very little!

2, has not addressed the situation to build their own brand culture:

Understanding of wine culture guide will be an effective way to attract more consumers, but we have to create their own culture of wine. Wine in a foreign country as the “Water for Life”, has been a natural Beverages The international mainstream, wine culture in the West, consumers pay more attention to wine characteristics and drinking their own style in the process of sight, smell, taste and other personalized inner feelings, while the Chinese are particular about the form of wine culture, moral, ritual, function. A successful wine brand must have their rich cultural heritage, to enter people’s table wine, it should be emphasized that their own cultural characteristics, if solely emphasizing Western wine culture was blindly pursuing the romantic style of wine, it is bound to our farther away from the civilian population of consumers, which would be very difficult to establish our popular consumer groups. Therefore, China’s wine brands not only have to pay attention to blending of Chinese and Western culture combined with the common people should also consider how the cultural life and spiritual needs of the combination. Suntime wine take the lead in the wine industry thrives on the Movement of civilians, it is gratifying to see what this could be enough for Tony Leung and Maggie Cheung is the spokesperson for the brand, this way instead of stretching the brand and the distance between ordinary people, because In the eyes of the old 100, Liang Zhang in pursuit of a romantic, falls far short of our actual needs. Today, many enterprises in the construction of the brand culture of wine, not everything possible to give your brand personality and characteristics, but trying to stick to foreign brands of light, the results did not, and also we are to achieve the popularization of wine consumption target very different!

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